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Is Baozun (BZUN) overbought at this point?

12:14 pm ET, 13 Aug 2018


Baozun Inc. (BZUN) shares are trading at 51.64, down -7%. There are no apparent news driving the price drop; however, the company is set to report earnings tomorrow.  What's BZUN stock price forecast, and what are investors speculating?

Baozun offers e-commerce solutions to its business clients.   The company's stock price tripled in the last year.  Baozun’s business has gone from a low-margin distribution model to a higher margin service-fee model in the last year. 

Baozun partners with non-Chinese multinationals to enable them to effectively brand and sell their products in China.  Baozun boasts a total of 156 brand partners, including big names such as Phillips, Nike, and Microsoft.

Chinese internet stocks such as Baidu, Alibaba, JD.Com, Netease, and Tencent have all fallen over the last couple of months.  Baidu is down almost 20% month-to-month.  Up until recently, Baozun has held up better than the rest of Chinese companies trading on US stock exchanges.  

Baozun has averaged sales growth of 28% per year over the last three years; it also grew 25% in the most recent quarter. Analysts expect the company’s sales to grow by 27% in 2018 and by 33% in 2019.   The company's profit margin is 7.7%, while the operating margin is 6.3%.

What is the sentiment towards the BZUN stock? Our technical analysis shows that:

  • The stock short-term sentiment (next 30 days) is negative;
  • The mid-term sentiment (3-6 months) is trending negative;
  • The long-term sentiment (9-12 months) is neutral.

Over the last month, Baozun Inc. (BZUN) returned -4.69%.

Baozun Inc. (BZUN) forward P/E ratio is 30.13, and it’s high compared to its industry peers’ P/E ratios.

Baozun Inc. (BZUN) average analyst price target ($56.67) is 1.78% above its current price ($55.68).

For the latest price and information on Baozun Inc., please visit Finstead and search for "BZUN price" or "BZUN news".

Baozun Inc. (BZUN) Stock Guide

Updated at: 11:31 am ET, 13 Nov 2020

Before we start: if you're looking for BZUN stock price, you can quickly find it out by visiting Finny and typing "BZUN quote". If you're looking for a quick scoop on BZUN stock (chart, price target, market cap, news and buy or sell analysis), go to Finny and look for "BZUN". You'll get all this info in one place. Or you can just type "BZUN news" to get the latest stock news.

Looking to buy or sell Baozun Inc. (BZUN)? Interested in getting the full scoop on BZUN, including earnings and dividends, stock forecast, buy or sell analysis and key stats? If so, you came to the right place.

In this BZUN stock guide, we'll address key questions about BZUN, above and beyond what you can find on Yahoo Finance, Zacks, MarketWatch or Morningstar.

Here is what you'll be able to find in this guide:

Earnings and Dividends: earnings, earnings date, dividend rate and dividend yield;
Analyst Predictions: stock forecast and analyst ratings;
Analysis: Finny Score and buy or sell analysis;
Key Stats: revenue, market cap, revenue growth, profit margin, P/E ratio, P/B ratio, industry, sector, and number of employees.

And here is the list of questions we'll answer:
1. What are BZUN earnings?
2. When is BZUN earnings date?
3. What is BZUN stock forecast (i.e., prediction)?
4. BZUN buy or sell? What is BZUN Finny Score?
5. What are the reasons to buy BZUN? Why should I buy BZUN stock?
6. What are the reasons to sell BZUN? Why should I sell BZUN stock?
7. What are BZUN key stats: revenue, market cap, revenue growth, profit margin, P/E ratio, P/B ratio industry, sector, and number of employees?

So let's start. Scroll down to the question that interests you the most.

Earnings and Dividends

1. What are BZUN earnings?

BZUN trailing 12-month earnings per share (EPS) is $0.59.

2. When is BZUN earnings date?

BZUN earnings date is November 23, 2020.

Analyst Predictions

3. What is BZUN stock forecast (i.e., prediction)?

Based on BZUN analyst price targets, BZUN stock forecast is $44.66 (for a year from now). That means the average analyst price target for BZUN stock is $44.66. The prediction is based on 7 analyst estimates.

The low price target for BZUN is $30.79, while the high price target is $56.23.

BZUN analyst rating is Buy.

Analysis

4. BZUN buy or sell? What is BZUN Finny Score?

#{finnyScore:29}Our quantitative analysis shows 2 reasons to buy and 5 reasons to sell BZUN, resulting in Finny Score of 29.

5. What are the reasons to buy BZUN? Why should I buy BZUN stock?

Here are the reasons to buy BZUN stock:

6. What are the reasons to sell BZUN? Why should I sell BZUN stock?

Let's look at the reasons to sell BZUN stock (i.e., the bear case):

  • BZUN profitability is declining. The YoY profit margin change was -0.03 percentage points. See BZUN profitability chart.
  • BZUN forward P/E ratio is 20.10, which is high compared to its industry peers’ P/E ratios. See BZUN forward P/E ratio chart.
  • BZUN Price/Book ratio is 6.97, which is high compared to its industry peers’ P/B ratios. See BZUN forward Price/Book ratio chart.
  • BZUN PEG ratio (P/E adjusted for growth) is 41.86, which is high compared to its industry peers’ PEG ratios. See BZUN PEG chart.
  • BZUN short interest (days to cover the shorts) ratio is 6.18. The stock garners more short interest than the average industry, sector or S&P 500 stock. See BZUN short interest ratio chart.

Key Stats

7. What are BZUN key stats : revenue, market cap, revenue growth, profit margin, P/E ratio, P/B ratio industry, sector, and number of employees?

Let's look at the key statistics for BZUN:

Metrics BZUN
Price $38.81
Average Price Target / Upside $44.66 / 15.07%
Average Analyst Rating Buy
Forward Dividend Yield 0.00%
Industry Specialty Retail
Sector Consumer Cyclical
Number of Employees 3,994
Market Cap $3.12B
Forward P/E Ratio 23.64
Price/Book Ratio N/A
Revenue (TTM) N/A
YoY Quarterly Revenue Growth 26.30%
Profit Margin 3.80%

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