J. C. Penney (JCP): no turnaround on the horizon

10:31 am ET, 10 Aug 2018

J.C. Penney Company, Inc. Holding Company (JCP) shares are trading at 2.41, down 1%. What's driving JCP stock price? What's JCP stock price forecast?

J.C. Penney is scheduled to release 2Q18 results next week.  It's been impacted by a few unusually cold weeks of the summer, but also pricing pressures, which are leading to compressed margins and a declining cash position.

Over the past few years, J.C. Penney has been losing market share. The company has been losing customers to retailers such as Macy's, TJ Maxx, Kohl's, and Nordstrom because of a lack of price integrity, poor shopping experiences, and lower quality products.

What is the sentiment towards the JCP stock? Our technical analysis shows that:

  • The stock short-term sentiment (next 30 days) is trending positive;
  • The mid-term sentiment (3-6 months) is trending negative;
  • The long-term sentiment (9-12 months) is negative. 

Over the last month, J.C. Penney Company (JCP) returned +1.71%.

J.C. Penney Company (JCP) forward P/E ratio is 15.31, and it’s high compared to its industry peers’ P/E ratios.

J.C. Penney Company (JCP) short share of float is 49.45%. The stock is much more frequently shorted than the average industry, sector or S&P 500 stock.

J.C. Penney Company (JCP) average analyst price target ($3.06) is 28.57% above its current price ($2.38).

For the latest price and information on J.C. Penney Company, please visit Finstead and search for "JCP price" or "JCP news".

J.C. Penney Company, Inc. Holding Company (JCP) Stock Guide

Updated at: 2:16 am ET, 18 Sep 2020

Before we start: if you're looking for JCP stock price, you can quickly find it out by visiting Finny and typing "JCP quote". If you're looking for a quick scoop on JCP stock (chart, price target, market cap, news and buy or sell analysis), go to Finny and look for "JCP". You'll get all this info in one place. Or you can just type "JCP news" to get the latest stock news.

Looking to buy or sell J.C. Penney Company, Inc. Holding Company (JCP)? Interested in getting the full scoop on JCP, including earnings and dividends, stock forecast, buy or sell analysis and key stats? If so, you came to the right place.

In this JCP stock guide, we'll address key questions about JCP, above and beyond what you can find on Yahoo Finance, Zacks, MarketWatch or Morningstar.

Here is what you'll be able to find in this guide:

Analyst Predictions: stock forecast and analyst ratings;
Analysis: Finny Score and buy or sell analysis;
Key Stats: revenue, market cap, revenue growth, profit margin, P/E ratio, P/B ratio, industry, sector, and number of employees.

And here is the list of questions we'll answer:
1. What is JCP stock forecast (i.e., prediction)?
2. JCP buy or sell? What is JCP Finny Score?
3. What are the reasons to buy JCP? Why should I buy JCP stock?
4. What are the reasons to sell JCP? Why should I sell JCP stock?
5. What are JCP key stats: revenue, market cap, revenue growth, profit margin, P/E ratio, P/B ratio industry, sector, and number of employees?

So let's start. Scroll down to the question that interests you the most.

Analyst Predictions

1. What is JCP stock forecast (i.e., prediction)?

Based on JCP analyst price targets, JCP stock forecast is $0.65 (for a year from now). That means the average analyst price target for JCP stock is $0.65. The prediction is based on 21 analyst estimates.

The low price target for JCP is $0.20, while the high price target is $1.00.

JCP analyst rating is Hold.

Analysis

2. JCP buy or sell? What is JCP Finny Score?

#{finnyScore:null}Our quantitative analysis shows 1 reason to buy and 1 reason to sell JCP. JCP doesn’t have an assigned Finny Score, because we don’t have sufficient data points to score the stock.

3. What are the reasons to buy JCP? Why should I buy JCP stock?

Here are the reasons to buy JCP stock:

4. What are the reasons to sell JCP? Why should I sell JCP stock?

Let's look at the reasons to sell JCP stock (i.e., the bear case):

  • JCP profitability is declining. The YoY profit margin change was -0.94 percentage points. See JCP profitability chart.

Key Stats

5. What are JCP key stats : revenue, market cap, revenue growth, profit margin, P/E ratio, P/B ratio industry, sector, and number of employees?

Let's look at the key statistics for JCP:

Metrics JCP
Price $0.20
Average Price Target / Upside $0.65 / 226.96%
Average Analyst Rating Hold
Forward Dividend Yield 0.00%
Industry Department Stores
Sector Consumer Cyclical
Number of Employees 98,000
Market Cap $58.56M
Forward P/E Ratio -0.21
Price/Book Ratio N/A
Revenue (TTM) N/A
YoY Quarterly Revenue Growth N/A
Profit Margin N/A

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