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Will Rory MacDonald Make Dash Instantly Famous? Here Is Why This May Happen...

4:31 pm ET, 12 Mar 2018

Dash is an open source peer-to-peer cryptocurrency.  Its main feature is offering instant transactions (known as InstantSend) and private transactions (a.k.a., PrivateSend).  It was previously known as Dark Coin.  

Dash is known for having a decentralized governance model.  It has a self-governing and self-funding model that enables the Dash network to pay people and companies to perform work that adds value to the network.

Up until now, Dash has not been hugely popular.  According to Finstead, its market cap is somewhere around $400 Million (visit Finstead and type "DSH.X market cap" or "DSH.X news").  

However, Dash is now making headlines because of its foray into the world of mixed martial arts.

The former UFC welterweight title challenger Rory MacDonald was represented by Dash in his championship bout with Douglas Lima at Bellator 192.

Jeff Smith, Dash’s head of network operations, reached out to MacDonald and offered him a unique sponsorship deal for Bellator 192.

MacDonald received $250,000 for representing the cryptocurrency at Bellator 192, which was more than Reebook’s total payout ($165,000) for all fighters on the UFC Austin Fight Night.  

This wicked marketing tactic is making Dash instantly famous among UFC fans.  Here is a reminder how strong the UFC fanbase is:

  • 6.6 million followers on Twitter for UFC. Since UFC 182 in 2014, the number of followers on the platform has grown over 120%, according to Twitter analytics.
  • 9.3 million followers on Instagram. Since UFC 182, the social channel has grown over 400%.
  • 1.2+ billion TV households reached by UFC programming.  At the time of UFC 100 in 2009, that number was at 415 million.

This would be a winner for Dash!

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