I'd recommend looking into the holdings of each as well. How do you feel about US focus vs. more global holdings? How comfortable are you with fewer holdings? When you say LT prospects do you mean some target return? For example, PBW is more diverse, but US focused, and holdings weights are spread out compared to ICLN which has fewer holdings, more globally diverse and top holdings are weighted heavily. Look at the return differentials and determine the drivers there (PBW for example has greater EV weight than ICLN, so do you really want more TSLA or NIO in your portfolio).
After you've done your research, I would recommend you list out what your priorities are from most important on down to help you decide. For example 1. 3 or 5 year return, 2. investment focus, 3. global vs. US focus, 4. expense ratio. Ultimately it's up to you. But know what you own and what your investment priorities are.