Apple Inc. (AAPL) Stock Guide
Updated: November 24, 2021
Bull case
Revenue growth higher than the industry and sector averages
Company’s profitability is improving
Forward dividend yield higher than the industry and sector averages
Buy analyst rating
Bear case
Forward P/B ratio high relative to industry peers

Before we start: if you're looking for AAPL stock price, you can quickly find it out by visiting Finny and typing "AAPL quote". If you're looking for a quick scoop on AAPL stock (chart, price target, market cap, news and buy or sell analysis), go to Finny and look for "AAPL". You'll get all this info in one place. Or you can just type "AAPL news" to get the latest stock news.

Looking to buy or sell Apple Inc. (AAPL)? Interested in getting the full scoop on AAPL, including earnings and dividends, stock forecast, buy or sell analysis and key stats? If so, you came to the right place.

In this AAPL stock guide, we'll address key questions about AAPL, above and beyond what you can find on Yahoo Finance, Zacks, MarketWatch or Morningstar.

Here is what you'll be able to find in this guide:

Earnings and Dividends: earnings, earnings date, dividend rate and dividend yield;
Analyst Predictions: stock forecast and analyst ratings;
Analysis: Finny Score and buy or sell analysis;
Key Stats: revenue, market cap, revenue growth, profit margin, P/E ratio, P/B ratio, industry, sector, and number of employees.

And here is the list of questions we'll answer:
1. What are AAPL earnings?
2. When is AAPL earnings date?
3. What is AAPL dividend?
4. What is AAPL dividend yield?
5. What is AAPL stock forecast (i.e., prediction)?
6. AAPL buy or sell? What is AAPL Finny Score?
7. What are the reasons to buy AAPL? Why should I buy AAPL stock?
8. What are the reasons to sell AAPL? Why should I sell AAPL stock?
9. What are AAPL key stats: revenue, market cap, revenue growth, profit margin, P/E ratio, P/B ratio industry, sector, and number of employees?

So let's start. Scroll down to the question that interests you the most.

Earnings and Dividends

1. What are AAPL earnings?

AAPL trailing 12-month earnings per share (EPS) is $4.45.

2. When is AAPL earnings date?

AAPL earnings date is January 25, 2022.

3. What is AAPL dividend?

AAPL forward dividend is $0.88.

4. What is AAPL dividend yield?

AAPL forward dividend yield is 0.6%.

Analyst Predictions

5. What is AAPL stock forecast (i.e., prediction)?

Based on AAPL analyst price targets, AAPL stock forecast is $169.65 (for a year from now). That means the average analyst price target for AAPL stock is $169.65. The prediction is based on 40 analyst estimates.

The low price target for AAPL is $128.01, while the high price target is $198.00.

AAPL analyst rating is Buy.

Analysis

6. AAPL buy or sell? What is AAPL Finny Score?

Our quantitative analysis shows 4 reasons to buy and 1 reason to sell AAPL, resulting in Finny Score of 80.

7. What are the reasons to buy AAPL? Why should I buy AAPL stock?

Here are the reasons to buy AAPL stock:

  • Apple's iPhone and iOS operating system have consistently been rated at the head of the pack in terms of customer loyalty, engagement and security, which bodes well for long-term customer retention.
  • Apple is one of the leading players in the wearables market. Apple’s WatchOS features the ability to integrate with Apple Music and has a Siri-integrated interface, along with fitness oriented tech program, GymKit. Furthermore, Apple has also been making some important developments for its voice assistant, Siri, which will now be integrated with iOS 11 with a more natural sounding voice and translation capabilities.
  • Apple’s non-iPhone businesses such as services and wearables, are expected to be growth drivers in the upcoming years. The services portfolio has emerged as the company’s new cash generator. There are more than 420 million paid subscribers across Apple's services portfolio.
  • Apple Pay, designed on the basis of a contactless payment NFC technology, has expanded to more than 50 markets. Apple Pay is adding more users than PayPal, and the number of transactions is skyrocketing (triple-digit growth year-on-year).
  • Apple Music currently has more than 60 million paid subscribers. Apple Music’s availability on Amazon Echo devices, along with its partnership with Verizon is helping the company spread against Spotify in the music business.
  • AAPL quarterly revenue growth was 36.40%, higher than the industry and sector average revenue growth (10.25% and 8.56%, respectively). See AAPL revenue growth chart.
  • AAPL profitability is improving. The YoY profit margin change was 4.09 percentage points. See AAPL profitability chart.
  • AAPL forward dividend yield is 0.60%, higher than the industry (0.32%) and sector (0.19%) forward dividend yields. See AAPL forward dividend chart.
  • AAPL average analyst rating is Buy. See AAPL analyst rating chart.

8. What are the reasons to sell AAPL? Why should I sell AAPL stock?

Let's look at the reasons to sell AAPL stock (i.e., the bear case):

  • Apple is facing increasing regulatory hassles in Europe and the US. Also, future US immigration and trade policy could have negative ramifications for Apple, which has significant overseas operations and manufacturing partnerships.
  • Apple faces significant competition in most of its operating markets. In the desktop segment, Apple faces intense competition from Hewlett-Packard, Lenovo, Dell, Acer and Asus. In the smartphone segment it competes with Samsung, Xiaomi, Google and many other players.
  • Apple’s excessive dependence on iPhone is a risk to overall growth. Although iPhone revenue has benefited from its higher average selling price (ASP), Apple is declining its market share in China and India because of premium pricing.
  • AAPL Price/Book ratio is 38.08, which is high compared to its industry peers’ P/B ratios. See AAPL forward Price/Book ratio chart.

Key Stats

9. What are AAPL key stats : revenue, market cap, revenue growth, profit margin, P/E ratio, P/B ratio industry, sector, and number of employees?

Let's look at the key statistics for AAPL:

Price $156.81
Industry Consumer Electronics
Sector Technology
Average Price Target / Upside $169.85 / 8.32%
Average Analyst Rating Buy
Number of Employees 132,000
Forward Dividend Yield 0.60%
Market Cap $2.63T
Forward P/E Ratio 29.51
Price/Book Ratio 7.59
Revenue (TTM) $347.16B
YoY Quarterly Revenue Growth 36.40%
Profit Margin 25.00%

If you liked this analysis, check out Stock Guides for other stocks.