Facebook, Inc. (FB) Stock Guide
Updated: October 02, 2021
Bull case
Revenue growth higher than the industry and sector averages
Company’s profitability is improving
Forward PEG ratio low relative to industry peers
Buy analyst rating
Average analyst stock price above current stock price
Bear case

No bear case arguments.

Before we start: if you're looking for FB stock price, you can quickly find it out by visiting Finny and typing "FB quote". If you're looking for a quick scoop on FB stock (chart, price target, market cap, news and buy or sell analysis), go to Finny and look for "FB". You'll get all this info in one place. Or you can just type "FB news" to get the latest stock news.

Looking to buy or sell Facebook, Inc. (FB)? Interested in getting the full scoop on FB, including earnings and dividends, stock forecast, buy or sell analysis and key stats? If so, you came to the right place.

In this FB stock guide, we'll address key questions about FB, above and beyond what you can find on Yahoo Finance, Zacks, MarketWatch or Morningstar.

Here is what you'll be able to find in this guide:

Earnings and Dividends: earnings, earnings date, dividend rate and dividend yield;
Analyst Predictions: stock forecast and analyst ratings;
Analysis: Finny Score and buy or sell analysis;
Key Stats: revenue, market cap, revenue growth, profit margin, P/E ratio, P/B ratio, industry, sector, and number of employees.

And here is the list of questions we'll answer:
1. What are FB earnings?
2. When is FB earnings date?
3. What is FB stock forecast (i.e., prediction)?
4. FB buy or sell? What is FB Finny Score?
5. What are the reasons to buy FB? Why should I buy FB stock?
6. What are the reasons to sell FB? Why should I sell FB stock?
7. What are FB key stats: revenue, market cap, revenue growth, profit margin, P/E ratio, P/B ratio industry, sector, and number of employees?

So let's start. Scroll down to the question that interests you the most.

Earnings and Dividends

1. What are FB earnings?

FB trailing 12-month earnings per share (EPS) is $11.67.

2. When is FB earnings date?

FB earnings date is October 27, 2021.

Analyst Predictions

3. What is FB stock forecast (i.e., prediction)?

Based on FB analyst price targets, FB stock forecast is $421.55 (for a year from now). That means the average analyst price target for FB stock is $421.55. The prediction is based on 51 analyst estimates.

The low price target for FB is $300.00, while the high price target is $500.00.

FB analyst rating is Buy.


4. FB buy or sell? What is FB Finny Score?

Our quantitative analysis shows 5 reasons to buy and 0 reasons to sell FB, resulting in Finny Score of 100.

5. What are the reasons to buy FB? Why should I buy FB stock?

Here are the reasons to buy FB stock:

  • With more users and usage time than any other social network, Facebook provides the largest audience and the most valuable data for social network online advertising.
  • Facebook’s ad revenue per user is growing, demonstrating the value that advertisers see in working with the firm.
  • The application of AI technology to Facebook’s various offerings, along with the launch of VR products such as the Oculus Rift, will increase user engagement, driving further growth in advertising revenue.
  • Facebook has witnessed significant traction in online and mobile advertising spending in a short span of time. In 2017, mobile ad revenues grew 56% over 2016. The company stated that mobile conversions are on the rise as data from 17 markets showed that mobile accounted for 69% of online conversions on Black Friday and 64% on Cyber Monday.
  • Facebook is aggressively promoting “Live” in order to boost its top line. It intends to capture the opportunity presented by ever-increasing video viewing on social media platforms. Earlier, Facebook had mentioned that video was emerging as a “megatrend” on the same lines like mobile.
  • After opening its ad platform to worldwide advertisers last year, Instagram has emerged as an important cash cow for Facebook. Again, there were no exact numbers with regard to contribution from Instagram. It has expanded Dynamic ads to Instagram while adding features like Live and Boomerang to Stories.
  • Messenger, WhatsApp and Oculus are the other extremely prized possessions. Facebook is aggressively working on monetizing the opportunities presented by its subsidiaries. Chatbots and “conversational commerce” are likely to be the strategies for Messenger and WhatsApp.
  • Facebook has a strong balance sheet and generates significant cash flow, which makes it an attractive stock for investors. The company has cash and cash equivalents of $41.71 billion and recorded robust cash flow from operations of over $7.67 billion in the fourth-quarter of 2017. Free cash flow amounted to nearly $5.41 billion.
  • The company’s user base continues to grow at a significant pace driven by new features and tools that improve engagement. However, as developed regions mature, Facebook has taken measures to drive penetration in emerging markets of South East Asia, Latin America and Africa.
  • FB quarterly revenue growth was 55.60%, higher than the industry and sector average revenue growth (8.07% and 8.56%, respectively). See FB revenue growth chart.
  • FB profitability is improving. The YoY profit margin change was 2.30 percentage points. See FB profitability chart.
  • FB PEG ratio (P/E adjusted for growth) is 0.93, which is low compared to its industry peers’ PEG ratios. See FB PEG chart.
  • FB average analyst rating is Buy. See FB analyst rating chart.
  • FB average analyst price target ($421.55) is above its current price ($343.01). See FB price target chart.

6. What are the reasons to sell FB? Why should I sell FB stock?

Let's look at the reasons to sell FB stock (i.e., the bear case):

  • Facebook is currently a one-trick pony and will be affected severely if online advertising no longer grows or if more advertising dollars shift to others like Google or Snapchat.
  • Despite rapid user growth, many of Facebook’s customers may also belong to other social networks, such as Snapchat, so the firm will continually have to fight to capture a user’s time and engagement with Facebook’s properties.
  • Regulations could emerge that limit the application and collection of user and usage data, which could minimize the value of Facebook’s aggregated data.
  • Facebook maintains a cautious stance on revenue growth. The last reported quarter was no different. Since the past few quarters, the company has maintained that ad revenues will continue to grow but will now face tougher year-over-year comparisons.
  • Although Facebook has significant growth opportunities in the emerging countries of South-East Asia and Africa, low internet penetration in these regions may negatively affect its expansion. Further, while the company can be accessed from Hong Kong, its usage has been restricted in mainland China due to excessive government regulations and censorship. This limits its growth opportunities in the Asian region (Facebook’s fastest growing user base in terms of geography).
  • As Facebook hosts a huge amount of personal data, it has been under constant scrutiny from privacy groups and federal agencies. This huge database is its primary asset for attracting advertisers. As a result, the company has been criticized for allegedly selling personal data to advertisers in order to boost its top line.
  • Facebook will likely be impacted because of the uncertainties relating to Brexit, given the fact that it will have to re-define everything from tax to data flow and privacy regulations for its operation in the U.K. Moreover, the company has its EU headquarters in Ireland, through which, it was getting certain tax benefits. Now due to Brexit, Facebook will have to chalk out a way to avoid paying higher taxes.

Key Stats

7. What are FB key stats : revenue, market cap, revenue growth, profit margin, P/E ratio, P/B ratio industry, sector, and number of employees?

Let's look at the key statistics for FB:

Price $333.12
Industry Internet Content & Information
Sector Technology
Average Price Target / Upside $397.32 / 19.27%
Average Analyst Rating Buy
Number of Employees 35,587
Forward Dividend Yield 0.00%
Market Cap $960.34B
Forward P/E Ratio 22.28
Price/Book Ratio 8.55
Revenue (TTM) $112.33B
YoY Quarterly Revenue Growth 35.10%
Profit Margin 35.88%

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